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End of Season SaLe

Save big on designer brands at 50%-80% Off

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Woman holding flowers in a garden with a white house in the background
Woman holding flowers in a garden with a white house in the background

Fresh Arrivals

Discover the latest arrivals in luxury fashion, handpicked just for you.

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Woman leaning against a wooden barn door with hay bale and stacked wood in the background
Woman leaning against a wooden barn door with hay bale and stacked wood in the background

Elevated Casual

Striking the perfect balance between sophistication and ease.

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Woman in a long, light purple dress standing against a wooden fence.
Woman in a long, light purple dress standing against a wooden fence.

Celebrate in Style

From elegant gowns to chic cocktail dresses, find the perfect event look.

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Step into a world of sophistication at Primms, where timeless fashion meets modern elegance. Discover exclusive designer pieces, statement event wear, and effortless resort styles—all handpicked to refine your wardrobe.

Whether shopping online or experiencing our boutique in Winston-Salem, let us curate a look that makes you feel your best.

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US Open

Join the fashion-savvy crowd at the US Open with clean, comfortable, and elevated looks.

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Banner dresses

Isabel Marant

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Ann Mashburn

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Rachel Comey

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Staud

/ /

Simkhai

/ /

Frances Valentine

/ /

Mirth

/ /

Donni

/ /

Doen

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No.6 Store

/ /

Freda Salvador

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Brand Favorites

  • Christy Lynn
  • Apiece Apart
  • Simkhai
  • Frances Valentine
  • Exquise
Pink dress on a white background
 
Pink dress on a white background
Woman in a purple dress standing in a clothing store.

Christy Lynn

Raelyn Dress - Magenta

$595.00
Layla Dress - Carmine Floral
 
Layla Dress - Carmine Floral
Layla Dress - Carmine Floral

Christy Lynn

Layla Dress - Carmine Floral

$595.00
Emi Dress - Carmine Floral
 
Emi Dress - Carmine Floral
Emi Dress - Carmine Floral

Christy Lynn

Emi Dress - Carmine Floral

$475.00
Mazzara Top - Eggshell
 
Mazzara Top - Eggshell
Mazzara Top - Eggshell

Christy Lynn

Mazzara Top - Eggshell

$498.00
Josie Skirt - Sky Garden
 
Josie Skirt - Sky Garden
Josie Skirt - Sky Garden

Christy Lynn

Josie Skirt - Sky Garden

$450.00
Tahlia Dress - Eggplant
 
Tahlia Dress - Eggplant
Tahlia Dress - Eggplant

Christy Lynn

Tahlia Dress - Eggplant

$795.00
Light Gray Lalla Mini Dress
 

Apiece Apart

Lalla Mini Dress

$375.00
Light Gray Asra Mini Dress
 
Light Gray Asra Mini Dress
Light Gray Asra Mini Dress

Apiece Apart

Asra Mini Dress

$525.00
Light Gray Drippy Tissue Cardigan
 
Light Gray Drippy Tissue Cardigan
Light Gray Drippy Tissue Cardigan

Apiece Apart

Drippy Tissue Cardigan

$445.00
GIA DITSY
 

Apiece Apart

Anfa Shirred Top

$295.00
FLOATING FLORAL
 

Apiece Apart

Messina Top

$285.00
Light Gray Helena V-Neck Vest Striped Flax
 
Light Gray Helena V-Neck Vest Striped Flax
Light Gray Helena V-Neck Vest Striped Flax

Apiece Apart

Helena V-Neck Vest Striped Flax

$197.50 $395.00 50% OFF
Dark Slate Gray Auden Blazer
 
Dark Slate Gray Auden Blazer
Dark Slate Gray Auden Blazer

Simkhai

Auden Blazer

$695.00
Lavender Janese Dress
 
Lavender Janese Dress
Lavender Janese Dress

Simkhai

Janese Dress

$425.00
White Smoke Lavina Sweater
 
White Smoke Lavina Sweater
Lavender Lavina Sweater

Simkhai

Lavina Sweater

$345.00
Dark Slate Gray Julip Belted Gown Cypress
 
Dark Slate Gray Julip Belted Gown Cypress
Lavender Julip Belted Gown Cypress

Simkhai

Julip Belted Gown Cypress

$545.00
Dark Slate Gray Maple Top
 
Dark Slate Gray Maple Top
Black Maple Top

Simkhai

Maple Top

$325.00
Light Gray Montgomery Gown Chocolate
 
Light Gray Montgomery Gown Chocolate
Lavender Montgomery Gown Chocolate

Simkhai

Montgomery Gown Chocolate

$645.00
Hunter Hobo Italian Suede Leather Light Blue OS
 

Frances Valentine

Hunter Hobo Light Blue

$498.00
Hunter Hobo Italian Suede Leather Cherry Red OS
 

Frances Valentine

Hunter Hobo Cherry Red

$498.00
Hunter Hobo Italian Suede Leather Olive OS
 

Frances Valentine

Hunter Hobo Olive

$498.00
Brynn Hobo Italian Suede Leather Light Blue OS
 

Frances Valentine

Brynn Hobo Light Blue

$398.00
Brynn Hobo Italian Suede Leather Cherry Red OS
 

Frances Valentine

Brynn Hobo Cherry Red

$398.00
Starr Hobo Italian Suede Leather Light Blue OS
 

Frances Valentine

Starr Hobo Light Blue

$198.00
ESTELLE DRESS
 
ESTELLE DRESS
ESTELLE DRESS

Exquise USA

Estelle Dress

$375.00
HADLEE ELBİSE
 
HADLEE ELBİSE
HADLEE ELBİSE

Exquise USA

Hadlee Elbise

$325.00
LIV SKIRT
 
LIV SKIRT
LIV SKIRT

Exquise USA

Liv Skirt

$150.00
ELODIE DRESS
 
ELODIE DRESS
ELODIE DRESS

Exquise USA

Elodie Dress

$300.00
Light Gray Maia Skirt
 
Light Gray Maia Skirt
White Smoke Maia Skirt

Exquise USA

Maia Skirt

$103.00 $206.00 50% OFF
NYOMI BLOUSE
 
NYOMI BLOUSE
NYOMI BLOUSE

Exquise USA

Nyomi Blouse

$150.00
Woman wearing a purple dress with floral details on a white background

Complete the Look

Vivi Pump w/Buckle Crinkled Leather Leather Black
 

Frances Valentine

Vivi Pump Black

$298.00
Dark Slate Gray Ollie Bag Syrah
 
Dark Slate Gray Ollie Bag Syrah
Snow Ollie Bag Syrah

Staud

Ollie Bag Syrah

$250.00
Woman in a floral dress standing outdoors with trees in the background

Introducing

Personalized Styling, Elevated Just for You

Whether in-store or from afar, our boutique styling services offer expertly curated looks tailored to your unique styles. Let us handpick pieces that make you feel effortlessly chic.

Book Your Complementary Styling Appointment
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Amie's Edit

Take a Peek at Amie's Weekly Curation of her Favorite Items

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Lavender Olson Belted Midi Dress

Olson Belted Midi Dress

$765.00

Dress store for womens

Visit Our Store

Address:
1214 Reynolda Rd Ste C
Winston-Salem, NC 27104

Monday - Saturday
10am - 6pm

Sunday
1pm - 5pm

Client Services
customerservice@primmsstyle.com
917.557.0437

Take a peek inside
“

I had a wonderful experience shopping at Primm’s today for my mother of the bride rehearsal attire and mother of the bride dress for my daughter’s wedding. A dear friend, referred me to their boutique and my mother, and I had a great experience. Beth and Amy were so attentive and really helped me find the looks I envisioned. Thank you so much!

”
Angie
“

I love shopping online at Primms! They carry such a beautiful selection of brands and styles. I recently had an issue with a pair of pants, and their customer service (especially Amie) was outstanding. They were quick to respond, handled everything so smoothly, and made the replacement process completely stress-free. It’s clear they truly care about their customers. Highly recommend!🌟

”
Luciana
“

Beth was so helpful! ! I found everything I was looking for (two dresses ) shoes and even earrings for one dress! It was so seamless and one of the best shopping experiences! Thank you!

”
Sarre
Woman in a red dress standing on a porch with a wooden chair and stool.

Introducing

Timeless Style, Personalized for YOu

Visit us in-store or shop online for expertly curated fashion that elevates every moment.

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