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New Arrivals

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Lescarf NO. 16 | Black & Cream| 50 CM - Primm'sLescarf NO. 16 | Black & Cream| 50 CMLescarf
 
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Lescarf NO. 16 | Black & Cream| 50 CM

$150.00
ELEANORE STRAPLESS TOP - Primm'sELEANORE STRAPLESS TOPFAITHFULL THE BRAND
 
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ELEANORE STRAPLESS TOP

$200.00
LINO TOP Apiece Apart
 
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LINO TOP

$375.00
Eleysa Dress - Primm'sEleysa DressVanessa Bruno
 
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Eleysa Dress

$495.00
SAGESTON GOWN - Primm'sSAGESTON GOWNAcler
 
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SAGESTON GOWN

$1,090.00
Book Box of Really Good Things Cobra - Primm'sBook Box of Really Good Things CobraHeaven Mayhem
 
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Carino Watch Gold - Primm'sCarino Watch GoldHeaven Mayhem
 
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Carino Watch Gold

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Edith Earrings (Black/Gold) - Primm'sEdith Earrings (Black/Gold)Heaven Mayhem
 
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Celestial Garden Shorts - Primm'sCelestial Garden ShortsAnnabo
 
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Celestial Garden Shorts

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Daisy Dress in Scarlet Eyelet Mille
 
Daisy Dress in Scarlet Eyelet Mille
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Daisy Dress in Scarlet Eyelet

$298.00
CUFF SHOULDER BAG - Primm'sCUFF SHOULDER BAGStaud
 
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Clarke Cuff Heaven Mayhem
 
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The Edit

Dresses for Every Ocassion
Handbags - Primm's
Standout Bags
Resort Wear
Shirts & Tops

Introducing

Resort Wear

Inspired by coastal escapes and sun-drenched destinations, our resort wear celebrates color, movement, and comfort. Lightweight fabrics and flowy designs create easy, flattering looks that feel carefree and polished—perfect for making every moment of your getaway feel stylish.

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Step into a world of sophistication at Primms, where timeless fashion meets modern elegance. Discover exclusive designer pieces, statement event wear, and effortless resort styles—all handpicked to refine your wardrobe.

Whether shopping online or experiencing our boutique in Winston-Salem, let us curate a look that makes you feel your best.

Isabel Marant

/ /

Ann Mashburn

/ /

Rachel Comey

/ /

Staud

/ /

Simkhai

/ /

Frances Valentine

/ /

Mirth

/ /

Donni

/ /

Doen

/ /

No.6 Store

/ /
/ /

Event Wear

For life's special moments

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Collection list

Shoes - Primm's
Shoes
Jewelry - Primm's
Jewelry
Shirts & Tops - Primm's
Shirts & Tops
Bottoms - Primm's
Bottoms

Introducing

Personalized Styling, Elevated Just for You

Whether in-store or from afar, our boutique styling services offer expertly curated looks tailored to your unique styles. Let us handpick pieces that make you feel effortlessly chic.

Book Your Complementary Styling Appointment
Dress store for womens

Visit Our Store

Address:
1214 Reynolda Rd Ste C
Winston-Salem, NC 27104

Monday - Saturday
10am - 6pm

Sunday
1pm - 5pm

Client Services
customerservice@primmsstyle.com
336.971.1058

Take a peek inside
“

I had a wonderful experience shopping at Primm’s today for my mother of the bride rehearsal attire and mother of the bride dress for my daughter’s wedding. A dear friend, referred me to their boutique and my mother, and I had a great experience. Beth and Amy were so attentive and really helped me find the looks I envisioned. Thank you so much!

”
Angie
“

I love shopping online at Primms! They carry such a beautiful selection of brands and styles. I recently had an issue with a pair of pants, and their customer service (especially Amie) was outstanding. They were quick to respond, handled everything so smoothly, and made the replacement process completely stress-free. It’s clear they truly care about their customers. Highly recommend!🌟

”
Luciana
“

Beth was so helpful! ! I found everything I was looking for (two dresses ) shoes and even earrings for one dress! It was so seamless and one of the best shopping experiences! Thank you!

”
Sarre

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