Elevated Style, Curated for You
Step into a world of sophistication at Primms, where timeless fashion meets modern elegance. Discover exclusive designer pieces, statement event wear, and effortless resort styles—all handpicked to refine your wardrobe.
Whether shopping online or experiencing our boutique in Winston-Salem, let us curate a look that makes you feel your best.
Fresh Arrivals
Discover the latest arrivals in luxury fashion—sophisticated styles, statement pieces, and timeless wardrobe staples, handpicked just for you.
Celebrate in Style
From elegant gowns to chic cocktail dresses, find the perfect look for every event.
Complete the Look
Breezy silhouettes, luxe fabrics, and sun-kissed elegance—curated for your next getaway.
Just Landed: New Spring Brands
Brand Favorites
- Frances Valentine
- Ann Mashburn
- Staud
- Brochu Walker
- Simkhai
Introducing
Personalized Styling, Elevated Just for You
Whether in-store or from afar, our boutique styling services offer expertly curated looks tailored to your unique style. Let us handpick pieces that make you feel effortlessly chic.
Visit Our Store
Address:
1214 Reynolda Rd Ste C
Winston-Salem, NC 27104
Monday - Saturday
10am - 6pm
Sunday
1pm - 5pm
Client Services
customerservice@primmsstyle.com
917.557.0437