Primm's

Amie Primm Havens is the founder and owner of Primm’s, a curated women’s boutique in Winston-Salem, North Carolina. After more than two decades in banking, she turned a lifelong love of fashion into Primm’s in 2021. That passion started early, with school outfits mapped out on a monthly calendar, and years of living in different cities in the U.S. and abroad refined it. Amie hand-selects every piece in the shop, with a soft spot for emerging and NC-connected designers.

Her styling philosophy centers on honesty, versatility, and complete outfits. She encourages women to embrace their individual style rather than conform to outdated rules about dressing for their age. Her own look is classic, modern, and a little bold. Beyond fashion, Amie is a devoted dog rescuer who gives back to animal charities. In the shop and in the community, she leads with genuine care, and the women she styles leave confident and eager to come back.