Luxury Dresses & Designer Women’s Fashion | Primms Style – Primm's

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Tacita Cardigan Gold by RIXO

Discover New Arrivals

Step into fall with our latest arrivals. Rich textures, sophisticated layers, statement dresses, and tailored separates, all designed to carry you through the season ahead.

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Same Day & Expedited Shipping

If Ordered by 3PM EST

Easy Returns & Exchanges

14-Day Return & Exchange Policy

Free Shipping

For Orders $500+

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Curated Collections

Dresses - Primm's

Dresses

Shirts & Tops - Primm's

Shirts & Tops

Sweaters

Sweaters

Pants

Pants

Jackets and Blazers

Jackets and Blazers

Skirts

Skirts

Hope for Flowers by Tracy Reece is a sustainable women's fashion brand founded in 2018 by acclaimed designer Tracy Reece. Rooted in her hometown of Detroit, the label blends her decades of fashion experience, including dressing icons like Michelle Obama and showing at New York Fashion Week.

Pieces are made from eco-conscious materials like organic cotton, hemp, and bamboo, with low-impact dyes and ethical, small-batch production, including a Flint, Michigan factory employing women re-entering the workforce. Hope for Flowers has also been featured in Vogue, Elle, and Harper's Bazaar.

The collection sells out almost everywhere it's stocked. Primm's is proud to be one of the few boutiques still carrying Hope for Flowers by Tracy Reece. Shop sustainable dresses, tops, and separates made to do good while looking good.

Shop Hope for Flowers by tracy reece

Frequently asked questions

Where is Primm's located? Our boutique is located at 1214 Reynolda RD. Winston-Salem, North Carolina. We welcome you to visit us in person to explore our latest collections and enjoy personalized service.

Can I shop online? Yes! Shop our curated selection of designer and contemporary women's fashion anytime at www.primmsstyle.com.

We accept returns of eligible merchandise within 14 days of delivery, subject to the following terms:

Returns Requested Within 7 Days of Delivery

Eligible merchandise may be returned for a refund to the original form of payment when the return is requested within 7 days of delivery.

Returns Requested Within 8–14 Days of Delivery

Eligible merchandise returned during this period will receive store credit only. Refunds to the original form of payment are not available after the initial 7-day return window.

Returns Requested After 14 Days

Returns requested more than 14 days after delivery will not be accepted.

All sale merchandise is final sale unless otherwise stated.

All sale and clearance merchandise may be eligible for an exchange only if pre- approved by store management. Please contact us for approval.

Purchases Made Using a Promotional Code

Items purchased using a promotional or discount code are eligible for return unless otherwise indicated at the time of purchase or specifically marked Final Sale.

Eligible promotional-code purchases follow our standard return policy:

Within 7 days of delivery: Refund to the original form of payment.
Days 8–14 after delivery: Store credit only.
After 14 days: Returns are not accepted.

All returned merchandise must meet our standard return conditions, including being unworn, unwashed, in original condition, and with all original tags attached.

All sale merchandise is final sale unless otherwise stated.

Merchandise purchased from our sale or clearance collections, or specifically marked Final Sale, is not eligible for refunds, or store credit. If you would like to exchange a sale item please contact us and we will approve on a case by case basis.

Purchases Made Using a Promotional Code

Items purchased using a promotional or discount code are eligible for return unless otherwise indicated at the time of purchase or specifically marked Final Sale.

Eligible promotional-code purchases follow our standard return policy:

Within 7 days of delivery: Refund to the original form of payment.
Days 8–14 after delivery: Store credit only.
After 14 days: Returns are not accepted.

Using a promotional code does not automatically make an item Final Sale.

All returned merchandise must meet our standard return conditions, including being unworn, unwashed, in original condition, and with all original tags attached.

At Primm’s, we want you to feel confident in every purchase. If you love an item but need a different size or would prefer another style, we're happy to assist with an exchange whenever possible.

Exchange Eliigibility

Eligible merchandise may be exchanged within 14 days of delivery, subject to the following conditions:

Merchandise must be unworn, unwashed, and in its original condition, with all original tags attached.
Exchanges are subject to availability.
Items purchased using a promotional or discount code are eligible for exchange unless specifically marked Final Sale or otherwise excluded at the time of purchase.
All sale and clearance merchandise may be eligible for an exchange only if pre- approved by store management. Please contact us for approval.

How to request an exchange.

To initiate an exchange, please contact our customer service team within 14 days of delivery.

Email: help@primmsstyle.com

Phone: 336.971.1058

Please include your order number, the item you wish to exchange, and the size or style you would prefer.

Our team will confirm availability and provide instructions for returning your original item.

Exchange Shipping

All full-priced items are eligible for free exchanges. Sale merchandise must be pre-approved by management for an exchange and will incur shipping costs.

Exchanges for Items of Different Value

If your replacement item is priced higher than your original purchase, you will be responsible for paying the difference.

If your replacement item is priced lower, the remaining balance will be issued according to our standard return policy:

Exchange requested within 7 days of delivery: The difference may be refunded to the original form of payment.
Exchange requested within 8–14 days of delivery: The difference will be issued as store credit.

Items That Are No Longer Available

If your requested size or style is unavailable for a full-priced item, you may select another eligible item or choose a refund or store credit based on the date your return request was initiated.

Final Sale Merchandise

All sale and clearance merchandise, along with items specifically marked Final Sale, is not eligible for exchange unless approved by the store management.

Orders placed Monday through Friday are typically fulfilled and shipped within 24 hours of the order date. Orders received yby 3pm EST will be shipped the same day. Orders placed on weekends or holidays will be processed the next business day.

How can I track my order? Once your order ships, you'll receive a shipping confirmation email with tracking information so you can follow your package's journey.

Which shipping carriers do you use? We ship domestic orders via UPS and international orders via DHL.

Do you offer expedited shipping? Yes! We off overnight, and other expedited shipping options that will appear at check-out. If you need your order quickly, please call us at 336.971.1058 or email help@primmsstyle.com before placing your order. We'll be happy to discuss available expedited shipping options.

Do you ship internationally? Yes, we offer international shipping through DHL. Please note that international customers are responsible for return shipping.

Sizing can vary between designers, and we're here to help you find the perfect fit.

We also offer virtual try-on's, and an AI Fit Finder on the product page.

If you're unsure about sizing, contact our team for personalized recommendations, measurements, and styling advice.

Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.

Our online assortment reflects merchandise offered by Primm's, but availability may change throughout the day. If you're interested in a particular piece, please contact us to confirm availability before visiting.

Yes, we offer Gift Cards in-store and online.

Do you offer personal styling services? Yes! Personal styling is one of our favorite ways to help you discover pieces you'll love. Whether you're looking for a dress for a special event, wardrobe staples, or a complete wardrobe refresh, our stylists are here to help.

Is personal styling complimentary? Yes. Our personal styling services are complimentary.

How do I book a personal styling appointment? Visit our Work With a Stylist page to tell us a little about what you're looking for. Our team will help you plan a personalized shopping experience.

Can you help me put together an outfit for a special occasion? Of course! From weddings and celebrations to vacations and everyday occasions, our team can help you create a complete look that feels uniquely yours.

Join our email list and follow us on Instagram @primmsstyle for new arrivals, styling inspiration, exclusive events, and special promotions.

Email: help@primmsstyle.com
Phone: 336.971.1058
Website: www.primmsstyle.com
Instagram: @primmsstyle

We look forward to helping you.

The Primm's Team