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STYLED FOR YOU
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Holiday Gift Giving
Gifting, made personal.
From the perfect sweater to the finishing accessory, our stylists know just what they’ll love. Let us help you find a gift they’ll actually keep.
Shop with a stylist
Tell us who you’re shopping for, their style and your budget, and we’ll pull options for you.
Book a stylistShop the gift guide
Browse our favorite gifts for everyone on your list, hand-picked by our stylists.
View the gift guide
Shop By Category
Curated Collections
Shop by Edit
Discover Your Next Look
After Dark: Cocktail Dresses, Special Occasion Attire & New Year’s Eve Looks
After Dark: Cocktail Dresses, Special Occasion Attire & New Year’s Eve Looks
Shop the Look: Complete Women’s Outfits Styled by Primm’s
Shop the Look: Complete Women’s Outfits Styled by Primm’s
The Everyday Edit: Women’s Essentials & Effortless Separates
The Everyday Edit: Women’s Essentials & Effortless Separates
The Art of Giving
The Art of Giving
Shop By Designer
Signature Designers
✦ In Store & Online ✦
Make your holiday wish list.
Make your wish list online or fill out a card in store, and we’ll email it straight to your Santa. No more guessing, just gifts you’ll love.
- 1Build your list online, or pick up a card in store
- 2Add your favorite Primm’s pieces
- 3We email your Santa
Collect points, not just compliments.
Our free rewards program. Earn on every purchase, in store and online, and turn your points into money off your next find.
Explore Primm’s PerksHow Primm’s Perks works
01
Join free
500 points the moment you sign up.
02
Shop & earn
1 point for every $1, plus 1,000 on your birthday.
03
Redeem
$5 off at 500 points, up to $20 off at 1,500.
04
Become an Icon
Reach 10,000 points for double points, a 20% off coupon, free shipping and early access to sales.
Meet the Owner
Amie Primm Havens is the founder and owner of Primm’s, a curated women’s boutique in Winston-Salem, North Carolina. After more than two decades in banking, she turned a lifelong love of fashion into Primm’s in 2021. That passion started early, with school outfits mapped out on a monthly calendar, and years of living in different cities in the U.S. and abroad refined it. Amie hand-selects every piece in the shop, with a soft spot for emerging and NC-connected designers.
Her styling philosophy centers on honesty, versatility, and complete outfits. She encourages women to embrace their individual style rather than conform to outdated rules about dressing for their age. Her own look is classic, modern, and a little bold. Beyond fashion, Amie is a devoted dog rescuer who gives back to animal charities. In the shop and in the community, she leads with genuine care, and the women she styles leave confident and eager to come back.