SLVRLAKE Denim
There is a particular kind of woman who has tried every denim brand and returned, quietly, to the same two pairs she actually reaches for. SLVRLAKE was made for her. Founded in Los Angeles by Louise and Gary Edgley, the brand operates from a single conviction: that premium denim should be cut so well it needs no embellishment. No branding, no distressing for distressing's sake — just fabric developed in Italy and stitched with the precision you feel the moment you pull them on.
The silhouettes that have built SLVRLAKE's following — the Grace wide-leg with its high waist and raw hem, the London in a clean high-rise straight cut, the Virginia Slim with its cigarette line and double-topstitched seams — are not trend pieces. They are the kind of jeans that look correct in five years the same way they do today. Each cut fits close through the waist and hip before doing exactly what it is supposed to do through the leg, whether that means falling wide and fluid or running sleek and narrow.
Primms Style carries a strong edit of the current season, including styles already marked down significantly from retail. The Grace Crop, the London Crop, the Jade bootcut, and the Virginia Slim are all in stock, with washes ranging from clean white to deep indigo. Sizing moves quickly in this brand. If your size is there, it is worth not waiting.
