Ann Mashburn

Ann Mashburn started her Atlanta boutique with a very clear idea of who she was dressing: women who are busy, discerning, and completely over having to think too hard about getting dressed. That idea has never changed. What has changed is the reach - her label is now carried by shops like ours because it solves a problem most women have had their entire adult lives.

Her trousers are probably the most-complimented thing we stock. The blazers are cut for real shoulders. The dresses come in fabrics that do not crumple the moment you sit down. Ann has said publicly that she will not put something in her collection unless she would actually wear it herself - and it shows in every single piece.

If you have been burned by pieces that photograph well and live badly, start here.