About

Founded in 2021 by Amie Primms Havens, Primms is a modern boutique rooted in personal styling, elevated taste, and a passion for helping clients feel confident in what they wear. What began as a vision to empower women through thoughtfully curated fashion has evolved into a destination for both women’s and men’s apparel, offering a refined approach to everyday style.

At Primms, styling is more than a service—it’s an experience. Whether working one-on-one in the boutique or curating personalized selections for clients across the country, Amie and her team focus on building wardrobes that feel effortless, intentional, and uniquely personal. Each season brings a fresh perspective, with carefully selected designers and pieces that balance timeless sophistication with modern edge.

From luxury wardrobe staples to standout statement pieces, Primms offers a curated collection for individuals who value quality, versatility, and style that endures. Shop online or visit our boutique to discover elevated fashion for both women and men—designed to fit your life and define your look.