Cult Gaia

Discover the Cult Gaia collection at Primms — the Los Angeles label that turned fashion into sculpture. Founded in 2012 by Jasmin Larian, Cult Gaia began as a small accessory brand and became a global phenomenon in 2016 when its bamboo Ark bag went viral on Instagram. That half-moon, cage-like bag — hand-constructed from 100% bamboo — changed the It-bag conversation overnight and planted Cult Gaia firmly among the most talked-about brands in fashion. Today, Cult Gaia has expanded into a full lifestyle brand spanning ready-to-wear, shoes, bags, and jewelry, each carrying the same artistic DNA as that original debut piece.

The Cult Gaia aesthetic is rooted in nature, architecture, and unconventional beauty. Every collection features sculptural silhouettes, intricate cut-outs, natural materials like bamboo, rattan, and raffia alongside silk, mesh, and metallics. Ready-to-wear dresses range from woven knit maxis with flattering cut-outs to off-shoulder taffeta gowns with voluminous sleeves, while statement sandals and heels echo the same sculptural precision. The brand’s jewelry and bags are heirlooms in their own right — coveted by Beyoncé, Hailey Bieber, Rosie Huntington-Whiteley, and Emily Ratajkowski.

Cult Gaia pieces are the ones that anchor a whole look and elevate everything around them. Style a sculptural clutch with a simple dress for effortless impact, or let a cut-out knit maxi speak for itself. Complete the look with earrings or a necklace from our jewelry collection for a truly finished look.

Explore the full Cult Gaia range alongside other statement designer apparel and new arrivals at Primms. Shop Cult Gaia — where fashion is always a work of art.