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New for Fall

An Elevated Curation for All

Shop New Arrivals

Step into a world of sophistication at Primms, where timeless fashion meets modern elegance. Discover exclusive designer pieces, statement event wear, and effortless resort styles—all handpicked to refine your wardrobe.

Whether shopping online or experiencing our boutique in Winston-Salem, let us curate a look that makes you feel your best.

Introducing

Luxury Denim

Discover the art of effortless sophistication with our Luxury Denim Collection — where timeless craftsmanship meets modern design.

Learn more

Isabel Marant

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Ann Mashburn

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Rachel Comey

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Staud

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Simkhai

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Frances Valentine

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Mirth

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Donni

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Doen

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No.6 Store

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The Edit

Dresses
Dresses for Every Ocassion
Handbags
Standout Bags
Jackets and Coats
Noteworthy Knits

Event Wear

For life's special moments

Shop Now

Collection list

Shoes
Shoes
Jewelry
Jewelry
Shirts & Tops
Shirts & Tops
Bottoms
Bottoms
Woman in a floral dress standing outdoors with trees in the background

Introducing

Personalized Styling, Elevated Just for You

Whether in-store or from afar, our boutique styling services offer expertly curated looks tailored to your unique styles. Let us handpick pieces that make you feel effortlessly chic.

Book Your Complementary Styling Appointment
Dress store for womens

Visit Our Store

Address:
1214 Reynolda Rd Ste C
Winston-Salem, NC 27104

Monday - Saturday
10am - 6pm

Sunday
1pm - 5pm

Client Services
customerservice@primmsstyle.com
336.971.1058

Take a peek inside
“

I had a wonderful experience shopping at Primm’s today for my mother of the bride rehearsal attire and mother of the bride dress for my daughter’s wedding. A dear friend, referred me to their boutique and my mother, and I had a great experience. Beth and Amy were so attentive and really helped me find the looks I envisioned. Thank you so much!

”
Angie
“

I love shopping online at Primms! They carry such a beautiful selection of brands and styles. I recently had an issue with a pair of pants, and their customer service (especially Amie) was outstanding. They were quick to respond, handled everything so smoothly, and made the replacement process completely stress-free. It’s clear they truly care about their customers. Highly recommend!🌟

”
Luciana
“

Beth was so helpful! ! I found everything I was looking for (two dresses ) shoes and even earrings for one dress! It was so seamless and one of the best shopping experiences! Thank you!

”
Sarre

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