Donni

Shop the Donni collection at Primm's Style and discover elevated, everyday women's clothing designed to be lived in. Founded in Los Angeles by Alyssa Wasko and made entirely in the USA, Donni builds each piece with natural, eco-friendly fabrics and an unwavering focus on comfort, craftsmanship, and longevity.

The collection spans women's tops, tanks, shirts, pants, shorts, skirts, and sweaters -- all crafted in Donni's signature materials: breathable linen, fine-texture baby rib knit, soft pointelle, pop poplin, and cozy cotton knit. Whether you are reaching for the Linen Relaxed Shirt on a warm afternoon, layering the Varied Rib Cardigan into the cooler months, or pairing the Pop Stripe Drawstring Pant with a Baby Rib Scallop Tank for an effortless set, every piece is designed to coordinate, layer, and move with you.

Donni's aesthetic is minimal and understated -- clean lines, considered proportions, and subtle details like scallop trims, pintuck stitching, and pointelle texture that reward a closer look. Prices range from $98 for tanks and tees to $436 for statement trousers, making it easy to build a capsule wardrobe of Donni women's apparel across multiple budgets.

Available exclusively at Primm's Style in Winston-Salem, NC, and online with shipping across the US. Browse the full Donni clothing collection below, and explore complementary styles in our Tops, Pants, and Sweaters categories.