Staud

Sarah Staudinger started Staud in Los Angeles and built it into one of the most recognizable independent labels in American fashion without ever chasing a trend. The aesthetic has been consistent from the beginning - vintage-inflected shapes, considered proportions, and an ease that looks accidental but is not.

The bags came first for most people. The Moon Bag became a staple so quickly it almost seems unfair. But spend any time with the clothing and you understand what the brand is really about. The midi dresses are genuinely wearable. The suiting is relaxed in a way that still reads polished. The separates work on Tuesday as well as they do on a long weekend.

Staud is the label our customers ask for by name when they walk in. Browse the full collection and see why.